ESET opens Asia-Pacific headquarters in Singapore
Created: 2010-08-27 00:00:00
By Ryan Huang | Posted: 27 August 2010 2223 hrs
Visit Channel NewsAsia news article here:
SINGAPORE: Security software solutions provider ESET has opened its Asia-Pacific headquarters in Singapore.
This is part of wider plans to nearly double its market share in the region to 5 percent this year.
ESET believes the new regional HQ will help strengthen its global distribution and customer support network.
The firm says it is currently the market leader in Hong Kong with 34 percent of the market share, and is looking at tapping opportunities in Sri Lanka and Pakistan.
Anton Zajac, CEO, ESET, said: "ESET is channel-driven organisation and we have eleven exclusive partners in Asia region. We are going to increase and appoint new exclusive partners.
We're not going to replace them, we're going to support them in terms of coordinated marketing effort by acquiring business intelligence, doing research locally and just our presence here is going to increase brand awareness.
The recession did not hit Asian market to the extent it hit North America or other regions. Actually there was a 0.2 percent increase in IT security software spending so there's a huge opportunity to capture the market.
ESET has been growing 35 percent to 70 percent on an annual basis, and we are taking market share and we see a huge opportunity to grow in Asia." - CNA/ch
ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. ESET pioneered and continues to lead the industry in proactive threat detection. ESET NOD32 Antivirus, its flagship product, consistently achieves the highest accolades in all types of comparative testing and is the foundational product that builds out the ESET product line to include ESET Smart Security. ESET Smart Security is an integrated antivirus, antispyware, antispam and personal firewall solution that combines accuracy, speed and an extremely small system footprint to create the most effective security solution in the industry. Both products have an extremely efficient code base that eliminates the unnecessary large size found in some solutions. This means faster scanning that doesn’t slow down computers or networks. Sold in more than 160 countries, ESET has worldwide production headquarters in Bratislava, SK and worldwide distribution headquarters in San Diego, U.S. ESET also has offices in Bristol, U.K.; Buenos Aires, AR; Prague, CZ; and is globally represented by an extensive partner network. For more information, visit our local office at http://www.eset.com.sg.
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